Yellowfin launches its Business Intelligence application for the iPhone

Yellowfin launches its Business Intelligence application for the iPhone

Leading Business intelligence (BI) firm, Yellowfin, today announced the immediate availability of its BI application specifically designed for the iPhone – Yellowfin for the iPhone.

Unlike the majority of BI applications for the iPhone, which simply use the browser as a delivery mechanism, Yellowfin for the iPhone is a native application, which makes full use of the iPhone’s functionality to deliver Yellowfin’s renowned industry leading, ease of use and analytic capabilities. “What’s different about the Yellowfin application compared to other BI apps is that we understand that the Business intelligence needs of a Mobile worker are different from that of an analyst sitting at their PC.” says Yellowfin CEO, Glen Rabie, “They are not using their phone with its tiny screen to do advanced analytics, rather they want instant access to data without the fuss. This is why we have completely redesigned the user interface and navigation to meet the needs of the Mobile worker.”

The benefits of Mobile BI to an organisation with a large field team are enormous, the major benefits are:

  1. Improved Customer Service – Saving customer’s time, by enabling mobile workers to make decisions based on the right information, right now.
  2. Increased Productivity – Speed-up the decision making process, by extending critical information out to decision-makers in the field.
  3. Increased Competitive Advantage – Be a more responsive and flexible organization, by adapting having access to data that keeps the mobile worker ahead of the competition.

“As business people begin to use mobile phones and laptops almost interchangeably, and as those phones become capable of displaying rich Web content, mobile workers are seeking more extensive access to corporate data”, says Glen Rabie. “Yellowfin for iPhone connects you to the information you need – wherever you are, whenever you need it. You can view, analyse, interact with, and share information – then make important decisions on-the-go.”

The Yellowfin application for the iPhone addresses the concerns and requirements for a Mobile Business intelligence solution.

Fast – no rework. Users reuse existing report content, simply logging into their existing Yellowfin account. With Yellowfin you do not have to re-create content for the mobile platform or repackage it for mobile distribution. This allows customers to gain the benefits of Mobile BI immediately.

Secure – reuse of all of the Yellowfin security infrastructure means that security is assured. No data is stored on the phone so the loss of the phone does not enable unauthorized access to your data.

Easy to use – intuitive navigation and quick access to favourite’s means that users need no extra training to use the application.

Yellowfin has been offering integrated reporting and analysis software to organisations and its OEM software partners worldwide. "Many of our customers have thousands of people both inside and outside of their organisations that rely on Yellowfin reports and dashboards to provide timely business information," said Rabie. "We are delighted to offer interactive reporting and analytics on the iPhone to help enhance the productivity of our mobile BI users."

Yellowfin recently launched version 4.1 of its BI Suite and a generic mobile interface that provides full- featured delivery of both dashboards and reports to a mobile workforce. The iPhone module released today is available for free from iTunes.

About Yellowfin
Yellowfin is passionate about making Business Intelligence easy. Recently recognised among 25 rising companies that CIO’s must know about, Yellowfin is a leading web-based BI solution that can be easily integrated into any third-party application or delivered as a stand-alone enterprise platform. Yellowfin is an innovative and flexible solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities.

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